Transforming a Counselor's Vision into a Digital Mental Health Platform
Converting a Word document into an intuitive cross-platform application that extends counseling benefits and opens corporate wellness opportunities
Client Info
The Worry Work Group is a pioneering mental health platform transforming how individuals manage anxiety, translating professional counseling techniques into accessible digital tools that extend therapeutic benefits beyond traditional sessions into daily life.
The Challenge
The Worry Work Group approached Avodah with a vision stemming from professional insight. Founder Josh Zoerhof, a counselor and mental health advocate, recognized from his practice that people needed tools to process emotions between counseling sessions.
"I needed to extend the benefits of counseling and make my anxiety management approach accessible to everyone," Josh explained, "but translating my method into a digital experience required expertise I didn't have." He came to Avodah with only a Word document outlining his approach.
The challenge was clear: transform this document into an intuitive digital experience that preserved the methodology while creating a platform that could eventually support broader applications beyond individual users.
Our Solution
Approach:
Avodah guided The Worry Work Group from concept through launch, employing a design-first methodology that validated user experience before coding began:
Prototype Development: Transformed the initial document into wireframes, allowing the client to validate the flow and foundations before committing anything to code.
High-Fidelity Designs: Created polished Figma prototypes simulating the actual app experience and key animations, enabling refinement before development and significantly reducing costly changes.
Cross-Platform Implementation: Built a seamless experience for iOS and Android with a subscription-based monetization model to ensure sustainable growth.
Innovative Features:
Corporate Wellness Dashboard: Expanded post-launch to include anonymous data tracking for organizations, transforming a personal tool into an enterprise solution providing insights on employee mental health trends.
Results
Outcomes
The Worry Work App successfully evolved from document to digital platform with tangible impact:
Launched across iOS and Android with in-app subscriptions supported
Expanded into corporate wellness programs, opening significant new revenue channels
Impact
The platform now bridges professional anxiety management techniques and everyday users, making evidence-based mental health tools accessible anytime. Its expansion into corporate wellness supports organizational mental health initiatives with anonymous insights into employee stress.
By focusing on user experience and building for scalability, Avodah delivered more than an app—we created a mental wellness platform that extends the benefits of counseling while staying true to its therapeutic foundations.